This Is How You Connect With Your Actual Customers

By definition, communication has to be between at least two people — there has to be a speaker and an intended recipient. Otherwise, it’s not really communication; it’s just someone shouting into a void. And that’s the problem: many marketing videos fail because they’re not really speaking to a specific audience. Even if your message is well defined, consumers need to [...]
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    Want To Sound More Trustworthy? Here’s What The Research Says

Want To Sound More Trustworthy? Here’s What The Research Says

Do you believe everything you hear based on the confidence projected by the speaker? Do you believe that helps you sound more trustworthy? If you’re like most adults, evidence matters more than what a confident speaker might try to persuade you to believe. But, what about your children? Do they believe everything? As kids grow up, they depend on others [...]
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    The Essential Rules For Marketing To Middle Eastern Consumers

The Essential Rules For Marketing To Middle Eastern Consumers

Despite political turmoil, the Middle East remains a valuable consumer market. With several trillion dollars in GDP and a burgeoning middle class, the Middle Eastern consumers represents a huge opportunity for growth-oriented companies that want to expand internationally. The Middle East is also an incredibly complex market, one that has caused massive problems for several major companies. Marketing to Middle [...]

5 Things You Need To Know About Global Marketing

With the development of the Internet, more and more companies are taking advantage of the marketing opportunities available in the global marketplace. In many ways, borders are coming down and even smaller businesses can now market their products and services around the world. This can present some advertising challenges, however, especially for those companies who are unfamiliar with global marketing. It’s [...]
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    Here’s What You Need To Know When Marketing To Japanese Consumers

Here’s What You Need To Know When Marketing To Japanese Consumers

Japan is the third largest market in the world by GDP. It boasts a large middle class with plenty of discretionary income and, despite sluggish growth, the Japanese market remains massively attractive to businesses and impossible to ignore for any company with international ambitions. Marketing in Japan can be a tricky prospect for foreign companies. Even though they absorb many [...]

New Development: Background Noise In Your Audio Is NOT Bad

Ever have to try your hardest to listen to someone talk with a ton of background distractions and noises? It’s not easy, but somehow it is possible. Dr. Ingrid Johnsrude’s research reveals that our brain relies on other senses and prior knowledge to understand, retain speech, and facilitate comprehension instead of only relying on the incoming sounds that reach our ears. [...]
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    What You Absolutely Need To Know When Directing Voice Talent

What You Absolutely Need To Know When Directing Voice Talent

When getting a great voiceover for things like explainer videos, you probably understand that you need to provide some level of direction to your voice actors. You can’t just expect to hand someone a piece of paper, set him or her in front of a microphone, and then think your job is done. Unfortunately, many out there don’t really know [...]

6 Critical Tips For Marketing To Chinese Consumers

1.3 billion people. $9 trillion GDP. Near double-digit growth. Those are the numbers that make China impossible to ignore for any business with international aims. It has an emerging middle class, a growing consumer culture, and it’s on an inevitable path to being the world’s largest economy. Everyone wants to sell to Chinese consumers, but not all businesses know how [...]

Here Are The Things Every Studio Must Have

Talent needs to feel respected and taken care of. If you create an environment that doesn’t provide your voice actor with these requirements, then it’s going to be very hard for them to perform in a fashion comparable to the way they would in a studio. Providing some perks help put your voice talent in a good mood and primed [...]
By |February 19th, 2015|Voiceover|0 Comments|
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    Wait… a Free App Can Help You Sound Perfect Through Vowel Sounds?

Wait… a Free App Can Help You Sound Perfect Through Vowel Sounds?

Students have developed a new application as part of their Human-Computer Interaction computer science class at the University of Rochester. This free and simple application is used to help voice students learn to perfectly pronounce their vowel sounds. Ehsan Hoque, an assistant professor in computer science at the University of Rochester, who inspired this project did so to teach the students the [...]
By |February 18th, 2015|Voiceover|0 Comments|