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    International Dubbing: Will you be ready when it comes your way?

International Dubbing: Will you be ready when it comes your way?

Picture this. Bruce Willis and Alan Rickman are having their now famous exchange in Die Hard. Alan Rickman, as awesome bad guy Hans Gruber, asks, “Do you really think you have a chance against us, Mr. Cowboy?” To which Willis’ John McClane says, “Yippee-ki-yay, pork cheeks.” No wonder Rickman looks confused. That’s how it was translated for international dubbing in [...]
By |March 27th, 2015|Dubbing|0 Comments|

Want To Build Your Brand? Create Your Own Spokesperson

Businesses love celebrity spokespersons. Putting a celebrity spokesperson in your commercial gives your business an instantly recognizable face, and people are always more comfortable with the familiar. Of course, most small businesses don’t have the resources to hire a celebrity spokesperson. The alternative is to create your own spokesperson. Think about Jake from State Farm, Jan from Toyota, Jared from [...]

More Than Words: How The Audio-Visual Connection Works

What you see is what you get. Psychologists at the University of Buffalo conducted a neuroimaging study on phonics. Phonics is a learning method to read using knowledge of word sounds. This study by Chris McNorgan, PhD, discovered that phonics play a very important role in the process of a whole-language technique focusing on the visual memorization of word patterns. [...]
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    Change The Impact Of Your Words With The Perfect Reading Style

Change The Impact Of Your Words With The Perfect Reading Style

Do you have a distinct speaking style? Many people have them and some, including William Shatner, even enjoy a great deal of notoriety because of that style. How does that translate into your reading style? Do you tend to pronounce words aloud based on their meaning or their pronunciation? How well a person reads aloud has been a key indicator [...]
By |March 10th, 2015|Voiceover|0 Comments|

How to Speak Better By Getting Your Own Feedback

What are you more likely to remember: What you actually said or what you thought you said? As it turns out, it might just be the latter. Researchers at Lund University in Sweden conducted a study that provides new insight into how we produce speech. The research suggested that auditory feedback is important when determining what we are saying as we [...]

This Is How You Connect With Your Actual Customers

By definition, communication has to be between at least two people — there has to be a speaker and an intended recipient. Otherwise, it’s not really communication; it’s just someone shouting into a void. And that’s the problem: many marketing videos fail because they’re not really speaking to a specific audience. Even if your message is well defined, consumers need to [...]
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    Want To Sound More Trustworthy? Here’s What The Research Says

Want To Sound More Trustworthy? Here’s What The Research Says

Do you believe everything you hear based on the confidence projected by the speaker? Do you believe that helps you sound more trustworthy? If you’re like most adults, evidence matters more than what a confident speaker might try to persuade you to believe. But, what about your children? Do they believe everything? As kids grow up, they depend on others [...]
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    The Essential Rules For Marketing To Middle Eastern Consumers

The Essential Rules For Marketing To Middle Eastern Consumers

Despite political turmoil, the Middle East remains a valuable consumer market. With several trillion dollars in GDP and a burgeoning middle class, the Middle Eastern consumers represents a huge opportunity for growth-oriented companies that want to expand internationally. The Middle East is also an incredibly complex market, one that has caused massive problems for several major companies. Marketing to Middle [...]

5 Things You Need To Know About Global Marketing

With the development of the Internet, more and more companies are taking advantage of the marketing opportunities available in the global marketplace. In many ways, borders are coming down and even smaller businesses can now market their products and services around the world. This can present some advertising challenges, however, especially for those companies who are unfamiliar with global marketing. It’s [...]
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    Here’s What You Need To Know When Marketing To Japanese Consumers

Here’s What You Need To Know When Marketing To Japanese Consumers

Japan is the third largest market in the world by GDP. It boasts a large middle class with plenty of discretionary income and, despite sluggish growth, the Japanese market remains massively attractive to businesses and impossible to ignore for any company with international ambitions. Marketing in Japan can be a tricky prospect for foreign companies. Even though they absorb many [...]