Whether you’re new to marketing your business online or your company is already creating buzz on its own, it’s worth knowing what practices can pump up the results.
A buyer persona can represent your company’s best or worst customers. Together with content marketing efforts, buyer personas are powerful tools for building your company’s brand image, increasing its profitability, and expanding its footprint in any chosen market niche. Effective buyer personas relentlessly define and sharpen a company’s branding and reputation for meeting customer expectations.
Ready to start creating content? Don’t forget this crucial step: competitor analysis lets you assess the strengths and weaknesses of your competitors — all those companies offering similar products and services.
Content marketing is an old business tactic. Clever companies have long put their best foot forward by printing positive, company-slanted pieces about home repair, cooking, travel, and dozens of other topics of interest to their best customers. But content marketing is also new under the sun, in the way the internet has brought on new possibilities and challenges for telling stories…
and driving sales.
An estimated 79% of Internet traffic, Inc.com reports, will be video content by 2018. Visuals are memorable. They’re effective. They help consumers engage, process and understand information. For this reason, it isn’t enough—competitively—to use run-of-the-mill video editing solutions. Memorable media has far greater impact.
There is great power in creating a viral and compelling video. For one, it can reach a vast number of people—think: millions upon millions of viewers watching a single video on the internet. The impact is so great, in fact, that viral videos aren’t just found on YouTube anymore.