Category: Online Marketing

Buyer personas

Buyer Personas: Define Them And Attract The Right People

A buyer persona can represent your company’s best or worst customers. Together with content marketing efforts, buyer personas are powerful tools for building your company’s brand image, increasing its profitability, and expanding its footprint in any chosen market niche. Effective buyer personas relentlessly define and sharpen a company’s branding and reputation for meeting customer expectations.

Online Marketing Do’s and Don’t’s

Getting your business up and running online can be a daunting task. There are so many things to do in order to establish yourself, it can be hard to know where to begin. Before you even get started, you should take note of some of the tried and true methods that create successful online businesses, and tactics that should never be used under any circumstances.