Category: Startups

Buyer personas

Buyer Personas: Define Them And Attract The Right People

A buyer persona can represent your company’s best or worst customers. Together with content marketing efforts, buyer personas are powerful tools for building your company’s brand image, increasing its profitability, and expanding its footprint in any chosen market niche. Effective buyer personas relentlessly define and sharpen a company’s branding and reputation for meeting customer expectations.

how to build a tech company when you don't know how to code

How to build a successful tech start-up if you’re not the tech guy (or gal)

You’ve found a niche in the tech industry, and you’ve got a very clear idea about how to fill it. You’ve done your market research, and other people feel the same; this could really work, they’ve told you – experts and your target audience alike – and you can’t remember the last time you felt so determined to turn an idea into a real-world product.

Why Most Small Businesses Fail

The life of a business owner is no walk in the park. Way more is involved than simply delegating responsibilities and sitting back while the money rolls in. In fact, getting to the point of money rolling in is much harder than most would like to imagine.