Don LaFontaine. Does that name ring a bell? You’re forgiven if it doesn’t; after all: he was simply heard, not seen. Universally acknowledged as one of the world’s greatest voice actors, he narrated an incalculable number of movie trailers, video game trailers, network promotions, TV documentaries, and commercials.
Humans are storytellers. We all have a narrative inside of us, and there’s a great connection when we’re able to share that tale with another. And there is true magic in the power of writing. In e-Learning or writing a voiceover script, that basic, magical connection takes place in how we present our content.
A professional voice-over can be more important than the words spoken. Think “You’ve got mail” — these three little words are synonymous with internet service provider AOL. The voice behind the famous phrase — it belongs to voice-over actor Elwood Edwards — is just as recognizable.
A high-quality, effective voice over is a powerful tool in video production: it brings your video to life, quite literally telling your narrative. Yet voice over sometimes gets overlooked as busy video makers become absorbed with getting the visuals and story right.
Businesses love celebrity spokespersons. Putting a celebrity spokesperson in your commercial gives your business an instantly recognizable face, and people are always more comfortable with the familiar. Of course, most small businesses don’t have the resources to hire a celebrity spokesperson.
Do you have a distinct speaking style? Many people have them and some, including William Shatner, even enjoy a great deal of notoriety because of that style.
How does that translate into your reading style? Do you tend to pronounce words aloud based on their meaning or their pronunciation?