How to create employee training videos that don’t suck
Have you tried to incorporate videos into your employee training program? Employee training videos can boost your staff performance. They can also ruin your company’s credibility by ending up among the funniest videos on YouTube. You can create quality employee training videos by understanding and following a few crucial tips.
Why are quality employee training videos good for your business?
Video training can boost your staff morale which leads to better business performance and increased profit. Numerous studies have shown that it’s easier for people to remember essential information presented to them through multimedia messages. Much more so than through plain text.
Quality employee training videos can help you target specific skills that you want your staff to gain, and help you to improve their productivity. Helping your employees acquire new skills you will increase their self-esteem and business contributions. Video trainings can improve loyalty and motivation by presenting a fresh approach to essential aspects of your business.
How can you make quality employee training videos?
1. Keep the video consistent to your brand
Building brand awareness and credibility with your staff is equally crucial as building your image with the external public. Keeping brand consistency means that everything the audience sees and hears in your videos reflects your company culture.
Express your company’s ideals through the scripts, fonts, colors and all the visual elements used in your employee training videos. Be consistent with your visuals, otherwise your training videos may seem confusing. Make sure that all the visuals blend together and present your brand identity in the best possible way.
Here’s an example of a voiceover that captures the excitement of the brand:
2. Make a detailed script
When you make a script, you organize all the information that you want to share with your employees. Although you know very well what you want to say, making a script will help you save on production time and convey your messages more efficiently.
The script can help you choose appropriate visuals and estimate the video timing. It’s crucial to use short words and sentences and keep a friendly and conversational tone. Making a script will help you evaluate your messages before you start making the video so you won’t lose precious time during the shooting.
3. Keep it clear and concise
Ideas conveyed in employee training videos should be simple and precise. Otherwise, your audience will end up confused, with all of that unnecessary information. There is a certain limit to how much new information people can absorb in one training session. If you go beyond this limit, you will waste both your time and your employees’ time.
If you need to share a lot of information, consider making breaks or segregating the material in several videos. Keep your messages short and avoid redundant information which is not essential for the training. Your goal is to engage your employees and help them remember as many crucial details as possible.
Structure your employee training videos in several chapters. Making a structure will help you organize the information that you want to share. Moreover, a video structured in chapters will help your employees focus and organize the new information in their memory.
Here’s an example of a voiceover with a clear and understandable message:
4. Let people talk to people
The best way to present crucial information to your employees is letting other people talk to them. Therefore, beside the eye-catching visual effects you should include people that will address the main ideas of your training.
If you can find employees that are great speakers and get them on camera, great! Otherwise, hire professional actors and actresses for your employee training videos.
5. Keep it professional
Making an entertaining video will surely keep your employees’ attention, but it won’t serve its purpose. Showing your employees a video that is full of serious talk won’t have a lot of effect, either. Try to make good balance between serious issues and entertaining elements so your video will be easy to watch and effective for training.
You can achieve good balance by using various communication tools and changing the screen frequently. Keep people engaged with various visuals, voiceovers, music, titles and different camera angles.
Use creative and fresh ways to present your concepts. Try to engage your employees intellectually and emotionally so information that you share through your training video will stay in their memory longer.
Here’s an example of a professional voice over that grabs attention:
6. Do not settle with anything less than high quality
If you want to have a high quality employee training video that you’ll be proud to present, you need to produce it professionally. One of the crucial aspects of high quality videos is perfectly matching titles, visuals and voiceovers. Invest as much time and effort as needed until you make your video a powerful training tool.
A quality voice over can maintain your employees’ interest and significantly improve their information retention. A quality voiceover means using clear diction and tone shifts to highlight crucial points in your employee training videos.
In case you have a multilingual team or an international office chain you will need to make sure that your messages are clear to all employees. You can use subtitles or a foreign language voiceover. Whatever option you choose, you will need to make sure that it’s done professionally.
Here’s an example of a high-quality voiceover that resonates with the brand:
Your employee training videos reflect upon your company
Many companies make the mistake of underestimating the power of employee training videos. You should avoid this mistake and take the task of making a quality video very seriously. You should perceive your employees as a specific target audience to which you should “sell” your brand.
The more you invest in high production standards for your employee training videos the greater are the chances of achieving increased motivation and productivity. Your video is more than a training tool – it’s a chance to present your brand and credibility. Production standards used for your video will be one of your first introductions to the company.
Your training videos play a great role in your employees’ perception about your company. Therefore, you should invest in their quality as you invest in your marketing and advertising materials.
Make the training process an enjoyable and significant experience. Exceed your employees’ expectations from the start and you will see great results. Treat your staff as if they are your customers and you won’t have to worry about their motivation and loyalty.