Video marketing has taken over and businesses around the world have taken notice. Producing quality videos is easier now than it has been at any time in history. Improvements in technology have led to lower prices, making quality recording equipment more accessible. Gone are the days of needing a huge editing bay and production studio to put together a great promotional video.
Companies can easily outsource the creative components necessary to turn a marketing idea into a promo video. Quality videographers, directors, editors and actors can be found almost anywhere, providing companies with the opportunity to produce a great video without having to break the bank to do so.
The finishing touch to a great video is the voice over. Hiring a professional voice over artist to narrate your video can make all the difference in the world. The right voice adds emotion and a sense of trust in the product to video and this can make a true connection with the viewer possible. The human touch can go a long way with a video, increasing chances of the video being viewed, shared, and appreciated (product sales).
But before you go and ask your buddy at the office to record his voice using a cell phone, know that it will completely compromise not only the quality of the video but also the integrity of the message you are trying to convey.
There are many points you should know before hiring a professional voice over artist. Blindly hiring a voice over artist – regardless of how talented they are – will not help the quality of your video if you don’t know what the video is about or who is going to watch it.
Understand Your Project
Before you can decide what voice over artist you will need, you need to understand your project. Whether you are producing a podcast, commercial, promotional video or video game, a thorough comprehension of your project will make it possible to find the perfect voice for the role.
A true understanding of what you are looking to promote will be the most important step you take. What are you going to promote? Where will you promote it? How long will the campaign last? Who are you promoting this to? What demographics?
There are many questions you need to ask before you can act. This process should never happen alone. Your team will be great allies but involve outsiders as well. Non-biased feedback and constructive criticism are key components to a smart campaign.
Understand Your Audience
Only by understanding your audience will you be able to figure out what kind of voice is right for your project.
Who are you targeting with your project? Are you reaching out to senior citizens or teenagers? Is your audience located in Australia or Canada? Knowing who your viewers will be is paramount in the search of the perfect voice over artist.
Generally, people trust voices that sound like they do, so listen for a voice that sounds just like the people in your target demographic. For example, if you are selling makeup products for young women, you’ll want a fun, young-sounding woman with to voice your spot. If you’re selling something like insurance or financial products, you’ll probably want an authoritative, male voice. Can’t decide between a male or female voice? Check out this article for more info.
Once your video is shot, edited, and polished to the point of completion, the time will come to hire the best voice over artist for the project.
Hiring the right voice over artist will depend on many different factors:
If you are producing a video to advertise a nursing home, a child will not be the right voice for your video. The same as choosing a middle-aged man with a hoarse voice wouldn’t be the right voice for a commercial about toys for girls.
A real understanding of both your product and audience will go an incredibly long way in the search for the right voice over artist.
The Perfect Script
When it comes to writing the perfect voice over script, you will need to know your project and audience inside and out. You don’t want to say too much, but you don’t want to leave the viewer feeling confused or lost. A sharp, concise, and well thought out script is what you should be shooting for but know that it will take numerous drafts and revisions before getting where you want it to be.
Once you have a tentative script written out, start testing the words with the rest of your team. Read it out loud and have others do the same. Understand how many words can fit into a :10 sec, :30 sec and :60 second script. Get a feel for the flow when you read and listen carefully to others when they are reading. Does the wording flow? How are the pauses and inflections? Take notes when others are reading and have them do the same for you.
Once you have gone through your team and made the appropriate revisions, take the script to friends, family, and customers that will be able to give you a non-biased opinion. Those that are not on your team will be able to give you the best advice, helping you turn a questionable script into the perfect words to go over your marketing video.
Hire a Professional Voice Actor with VoiceBunny
While seeking out a freelancer on your own might seem like a great idea, the potential downsides can outweigh the benefits. VoiceBunny has taken into account a plethora of different factors with the design of their system, making the process as easy as possible for not only the voice actor , but for those looking to cast a project.
Working with a voice over artist that is trustworthy will ease the entire process. When searching for a freelancer on your own, you may come across some challenges when it comes to trust.
Sure, asking for samples (also called demos) and recommendations can help achieve some peace of mind, but it won’t guarantee that you will get the quality you need. Sometimes, a voice over freelancer might use an extremely polished audio file that was recorded at a studio under the guidance of a director, producer, or even a voice over coach as their demo and may not be able to reproduce that sound from their home studio on their own.
You might be impressed with the quality you hear in the sample, but the surprise upon receiving a final audio file for your voice over project with choppy sound and background noise will leave you frustrated and disappointed. With VoiceBunny, you’ll never have that worry. We ensure all samples are recorded in the voice actor’s home studio and our Quality Control Team reviews all audio for quality and performance before sending it to you. We will never send you a voice over we aren’t 100% in love with!
There will always be the chance that a project will need revisions. Having clear communication with a freelancer about their revision policy might be tricky and lead to small touch-ups that will cost big bucks. If you do choose to work with a freelancer, make sure their fees (if any) for revisions are disclosed upfront to avoid any confusion later on.
Some voice over artists will charge extra for splitting audio into multiple files so make sure you have all additional charges that could occur in writing before the project begins. With VoiceBunny, we give you unlimited, free minor revisions for up to 90 days following delivery. If you need to change a large portion of your script, you’ll only pay for the portion that changed.
Financial transactions between companies don’t always go smoothly. Some freelancers will ask for a portion of their fee at the time of booking and the remaining portion upon delivery of the final audio file. Make sure you work out these details early on so you know what you are getting into. You don’t want to upset a voice over artist who will hold your final deliverable hostage while waiting for payment. Sure, this isn’t common practice but it can happen.
You’ll also need to discuss how to pay your freelancer. Do they accept checks? Do they only work with PayPal? Starting with a clear understanding of the payment process will let you focus on the task at hand: completing your project.
VoiceBunny handles everything when it comes to the payment process, making life easier for those seeking voice over actors and the artists themselves. After filling out our project form, you get a price and make the payment upfront. There are no hidden fees lurking anywhere in the process. For voice actors, they get paid right after our Quality Control Team approves their work. We pay voice actors for all approved work, even if the client ends up rejecting it. That is how confident we are that our clients will love the final deliverables the receive.
With VoiceBunny, we do all of the work for you.
Our top priority is connecting you with the best voice over talent in the world for your project. We work around the clock to ensure that not only are the projects produced at incredible speeds but are also produced with the highest possible quality.
Hiring a professional voice actor with VoiceBunny will let you rest easy. From the moment you submit your project until the final deliverable, our dedicated project managers will be there every step of the way to make sure that the final audio file is exactly what you wanted. Our Quality Control Team will make sure that the audio is high quality and meets each and every requirement on your project description.
The choice is yours. If you are looking to hire a professional voice actor, VoiceBunny will streamline the entire process for you. Our goal is to make sure that you find the perfect voice for your project. You put your trust in us, and we will do the rest.
To add the finishing touch to your project, check out VoiceBunny’s vast selection of professional voice over artists from around the world.