Don LaFontaine. Does that name ring a bell? You’re forgiven if it doesn’t; after all: he was simply heard, not seen. Universally acknowledged as one of the world’s greatest voice actors, he narrated an incalculable number of movie trailers, video game trailers, network promotions, TV documentaries, and commercials.
Bunny Inc. official blog
We’ve all heard the old adage that communication is 7% verbal and 93% non-verbal. While that’s basically been proven to be a myth, studies have discovered that the tone of your voice could be responsible for 38% of what you’re trying to communicate.
Humans are storytellers. We all have a narrative inside of us, and there’s a great connection when we’re able to share that tale with another. And there is true magic in the power of writing. In e-Learning or writing a voiceover script, that basic, magical connection takes place in how we present our content.
A professional voice-over can be more important than the words spoken. Think “You’ve got mail” — these three little words are synonymous with internet service provider AOL. The voice behind the famous phrase — it belongs to voice-over actor Elwood Edwards — is just as recognizable.
Ready to start creating content? Don’t forget this crucial step: competitor analysis lets you assess the strengths and weaknesses of your competitors — all those companies offering similar products and services.
Content marketing is an old business tactic. Clever companies have long put their best foot forward by printing positive, company-slanted pieces about home repair, cooking, travel, and dozens of other topics of interest to their best customers. But content marketing is also new under the sun, in the way the internet has brought on new possibilities and challenges for telling stories…
and driving sales.